Due to the high price of chips, Cruise, a subsidiary of General Motors, will independently develop an autopilot chip

Source: Sina Technology

    On the morning of September 14, it was reported that Cruise, the autonomous driving department of General Motors, had begun to independently develop chips for autonomous vehicles, which were expected to be deployed in 2025.

    On Tuesday local time, the company‘s executives said that their goal was to reduce vehicle costs and increase production scale. At present, Cruise is replicating Tesla‘s path, gradually giving up Nvidia‘s chips and starting to produce customized chips to power its vehicles.

     Carl? Carl Jenkins said: "Two years ago, we paid a lot of money to a famous CPU supplier." Obviously, he is referring to the graphics processing unit, namely Nvidia, the leading supplier of GPU. When he led the media to visit Cruise‘s R&D center in San Francisco, he said: "Because our demand is small, we have no ability to negotiate prices with each other. It is impossible for us to negotiate prices. Therefore, we decided that we need to master our own destiny."

    Cruise executives revealed details about its customized chips for the first time this week. These chips will provide power for its Origin autonomous vehicle without pedal or steering wheel and other human driver control devices.

    Jenkins said that the development of internal chips requires a large amount of investment, but expanding the scale of vehicle production will help make up for these investments. He declined to disclose the amount of the company‘s investment in the project.

    Keller, CEO of Cruise? Kyle Vogt previously said that these customized chips would help Origin reduce costs significantly in 2025. He also said that from then on, individuals would be likely to buy autonomous cars. Previously, General Motors CEO Mary? Mary Barra said earlier this year that they would develop a "personal autonomous car" in the middle of this decade.

    Up to now, Cruise has developed four internal chips, including a computing chip called Horta, which will act as the main brain of the vehicle, Dune is responsible for processing data from sensors, a chip for radar, and one that will be announced later.

    These sensors and computing chips will also reduce power consumption and help improve the range of these electric vehicles.

    Gartner Chip Analyst Gao Ruifu? Gaurav Gupta said that auto manufacturers are increasingly trying to design chips and systems internally in order to have greater control over product development and supply chain. He said: "But it is not an easy thing, so whether they can succeed is still a difficult question to answer."

    Ann, the chip director of Cruise? Ann Gui revealed that Horta chip is an ARM based processor, because it was already available when the chip was developed two years ago. "But we are also paying close attention to RISC-V, because they are open source and have many advantages," she said ARM and RISC-V are competitive instruction set architectures, which are the basis for building a chip and define what software can run on the chip. She also disclosed that the company is cooperating with an Asian chip manufacturer to mass produce its customized chips, but she did not disclose the name of the chip manufacturer.

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